The Gamban Logo
Primary Gamban Logo
This is the primary Gamban logo design. Where space and design layout permits, this design should be used in favour of the secondary logo.
Logo Rules
- The logo should always use a capitalised 'G' for the company name.
- The font used within the logo (Century Gothic Pro) should never be altered.
- The logo should always appear in as a positive or negative version of this design and should in no way be edited or changed.
Secondary Gamban Logo
Where the primary Gamban logo cannot be effectively used, for example, on a website or in a small space on a publication, the horizontal (secondary) logo design should be used in it's place.
Logo Rules
- This logo should only be used where space or layout will not permit the use of the primary logo or where using the primary logo will jeopardise the logo's legibility, aesthetics or visual integrity.
Logo Spacing
To maintain brand visibility and consistency, the Gamban logo should always have consistent spacing around it in all publications and digital formats.
Logo Rules
- The Gamban logo should always appear with minimum spacing, equivalent to the width / height of the large G letter in the Gamban name.
- The same spacing rules apply to the secondary Gamban logo.
Positive / Negative Logos
Gamban Logo : Positive
When using the positive Gamban logo, the logo mark should always utilise the dark orange colour and the company name should always appear in the dark blue. For exact colour references, please see the 'Gamban Brand colours' section of this document.
Gamban Logo : Negative
When using the negative Gamban logo, the logo mark should always utilise the dark orange colour whilst the company name should always appear in white. For exact colour references, please see the 'Gamban Brand Colours' section of this document.
Strapline (Primary Logo)
The Gamban strapline should be used within a publication or on a website where there is not enough room for accompanying text. If there is only enough room for the logo, the Gamban strapline should be used.
Strapline Rules
- The strapline should only ever be used when there isn't enough room for accompanying, direct key messaging or text.
Strapline (Secondary Logo)
The Gamban strapline should be used within a publication or on a website where there is not enough room for accompanying text. If there is only enough room for the logo, the Gamban strapline should be used.
Strapline Rules
- The strapline should only ever be used when there isn't enough room for accompanying, direct key messaging or text.
Gamban Brand Colours
Using Primary Brand Colours
These are the two primary Gamban brand colours. These colours should always be used when presenting the Gamban brand.
Using Secondary Brand Colours
Secondary brand colours should be used to accentuate the Gamban brand and add diversity to a publication (i.e. to highlight a call to action).
Secondary Colour Rules
- Secondary colours should be used sparingly and only when necessary.
- Secondary colours should not be used within the Gamban logo.
Gradients
Gradients combining primary and secondary colours can be used to add variety and improve the engagement and visual consistency of the Gamban brand, for example using gradients over imagery to ensure brand consistency throughout a document.
Signposting Downloads
Gamban Secondary Logo
Logo Without Strapline
Logo With Strapline (EN-GB)
.EPS and .PNG
Video Content (EN-GB)
https://vimeo.com/799456833
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